Get on board

One of the problems with SEO is that few people really understand it, and some may even not appreciate its value. When dealing with complicated projects with sensitive budgets and many hands in the pie, getting everyone on board with the project may be… uh… “challenging”.

Get Onboard SEO

Photo Courtesy of benefitspro.com

The problem with convincing clients and management to use SEO is twofold. First of all you have to convince them that SEO actually works. They have the right to be skeptical when so many people have used complicated SEO jargon to sell their services without providing the results clients expect. Once you convince them that SEO can work, you have to convince them that you are the person who can make it work for them.

How do you do it?

To put it simply do the opposite of the jargon talkers who have burned your clients in the past. Avoid the clever buzzwords and explain briefly why your process works and then show that it works. Instead of talking the talk, make your numbers speak for themselves.

To do this you have to be clear:

Explain what SEO is, because a surprising number of people are unaware

Explain what specific services you can offer

Show them the increase in website traffic and conversions and Google ranking to show how your work has benefited others and then be specific about how it can be benefit them. Once they see how their crawlability can go up with specialized links, controlled relevant content, they will see how SEO can serve as the foundation of their successful online business.

The first part is easy. Everyone uses search engines to surf the net. If you can’t find a website when you search on Google, there isn’t much point to having the website at all. By explaining how SEO increases your search engine ranking, you can easily explain how that can change the utility of a website.

Marketing changes depend on the medium you use. After all you wouldn’t put a colorful illustration in a book for the blind. In the same sense a gigantic billboard would be useless if it was placed in a location where it was obscured by high rise buildings and impossible to see. SEO is like that, only instead of being obscured by features of the landscape, your client’s website can be hidden by ignorance of how the online landscape works. There is a great pile of information on search engines. The question is how can you make your website stick out of the pile? The most important part of any message is that people read it and SEO is the process of securing the proper location for your customers to see your products.

Now explain what makes your company different. Don’t give away your secrets, but let your clients know what you can do for them, and be specific. This same principle applies to dealing with management and the members of your team. Show Google analytics of websites you have worked with, tracking their site views and online sales. Once your team realizes how valuable SEO can be, they can make it an intrinsic part of their own process.

Because in this day and age, SEO shouldn’t be something you add on, it’s a requirement. Buzzwords are the stock and trade of charlatans, a successful SEO business offers results, not catchphrases.

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SEO Snake Oil Sales

If you work in SEO you are familiar with the jerks that have given you a bad name. Con-men with laptops have already given many of your clients SEO complexes that you now have to work through.

Snake Oil

Photo Courtesy of Moz.com

Companies that market online are going to be targets for these slimy sales men. For every real SEO webslinger you are likely to find a baker’s dozen selling snake oil, promising they can make the crippled walk and the blind see.

Unfortunately it is impossible to punch every single one of them in the face. This being so, my goal in this blog is to give a couple of hints as to how to tell the difference between a qualified technician and a quality conman.

One of the easiest indicators that someone selling SEO is in fact selling snake oil is how you get approached.

An SEO cold call is often a good indication that something’s up. Be more worried if they promise instant results. They might just tell you that they can get you a spot on Google’s first page right away. Often this means they set up a pay per click program. Pay Per Click is a sponsored listing. You get on the first page because you pay to be there. Once the money dries up your ranking disappears as well.

Also beware if your so-called SEO expert talks about a secret method that only they know and then refuse to divulge details. Guess what….people know how they get the caramel into Caramilk bars. In the world of the web there are no secrets, there are just people who do their research and keep up to date on the newest techniques. If they won’t tell you what they do, it probably isn’t worth hearing in the first place.

Another good indication that things are not on the up and up is when you are guaranteed results. The only way anyone can guarantee anything in this business is if they are investing in useless keywords or they are making promises they do not intend to keep.

Another easy way to find the slimy salesman is if they focus exclusively on your Google ranking. This is a tricky one because the actual SEO experts will also talk about rankings, because getting on that first page of results is in fact quite important, but how you get there influences how long you stay there.

Another good indication that you’re dealing with a grifter is if they sell themselves as practicing only offsite or onsite optimisation. You need both. If they approach you and tell you they can make you rich and only talk about content optimisation, keyword research and visibility analysis, take a second look. You should be equally suspicious if they tell you that their process is entirely based on links. Once more, repeat after me… SEO involves both offsite and onsite optimisation or it won’t provide long lasting results.

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SEO Rankings by Tomorrow

Search Engine Optimisation (SEO) is one of the most tricky and difficult businesses around when it comes to satisfying the client. Most SEO companies do not give much information nor educate their clients of how their website is being optimised. This is one of the most crucial factor and will determine whether the client is going to continue or just pull out.

SEO Rankings Overnight

Most SEOs and Agency’s face this situation mainly because most clients are not interested to listen about the optimisation work done on their website (How many times have you heard a client say I do not know those technical stuff you do), so what do they expect? Rankings, More visits, better Bounce rate etc. This has become the situation where business owners try to get a guarantee from the SEO or the agency, that their website should rank first page on Google for a set of keywords.

Clients should be educated and informed of what will be done and what can be expected.

How many of you had been in a scenario where you just commenced SEO work, then the client said “I want to be ranked by tomorrow”.

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Universal Analytics is here

If you were wondering what is Google Universal Analytics or how to upgrade.

It is a set of technological innovations that improve the way data is collected and processed in Google Analytics.

It is a process you can use to upgrade all of your classic Google Analytics properties into Universal Analytics properties without losing any data or changing your account settings.

If you don’t see the option to upgrade yet on your Google Analytics, then the Universal Analytics upgrade is not available to you yet, as Google are rolling out the upgrade tool to accounts over the next couple of weeks.

When the transfer upgrade is available, you will see it under the admin section of your account.

Universal Analytics Upgrade Option

Why Universal Analytics?

Universal Analytics gives you access to improved data processing, new collection methods, and more analysis tools. When you complete the entire upgrade process.

Here’s the 2-step transfer process

Step 1: Transfer Property

  • Transfer your properties to Universal Analytics from the Google Analytics Admin page. You may also customize session and campaign timeout periods.
  • Only users with Edit permissions may initiate the property transfer from the Google Analytics Admin page.
  • The transfer takes minutes to initiate, but you should allow 24 – 48 hours for it to complete.
  • When the transfer is completed, the property is ready to receive data from Universal Analytics tracking code.
  • Move on to Step 2 after the transfer is complete.

Step 2: Update Tracking Code (optional)

  • Replace existing tracking code with new Universal Analytics tracking code.
  • A developer (or person with technical knowledge) should complete this step in your development environment (web pages, SDKs, etc.).
  • The time it takes to update your tracking code will vary depending on your current implementation and your tracking needs.
  • When this step is completed, you will have access to the full benefits of Universal Analytics, including new reports and features.
  • After completing this step, your full upgrade to Universal Analytics is complete.

Once you complete both the steps you should see a green “Transfer Complete” message.

Universal Analytics Upgrade Transfer Complete

Find out more about the Universal Analytics complete guide here.

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Special Google Birthday Doodle

Google’s birthday doodle is one of the best features which gives you that feeling of being special on your birthday when Google displays a little birthday wish on Google search.

Now if your birthday is coming up here’s how you can have that personalized doodle on your birthday.

Google Doodle Birthday

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