Special Google Birthday Doodle

Google’s birthday doodle is one of the best features which gives you that feeling of being special on your birthday when Google displays a little birthday wish on Google search.

Now if your birthday is coming up here’s how you can have that personalized doodle on your birthday.

Google Doodle Birthday

Terms used in Search Engine Optimisation

It is highly advisable, for any business organisation with a web site, to opt for Search Engine Optimisation, also referred to as SEO, in order to get the web site or web page as high up as achievable on search result pages. This also forms an important part of any company’s growth strategy. SEO possibly will aim at different types of searches, which include an image search, local search, video search and more.

However, prior to opting for Search Engine Optimisation, it is important for one to understand and be aware of the terms or terminology used in the field of SEO. Following are some of the terms used therein:

1) Algorithm: The theory used by search engines to assess the ranking of different websites.

2) Anchor Text: This means hyper linking of keywords or keyword phrases which have to be highlighted in search engines. In simple language, text that can be clicked in a hyperlink is anchor text.

3) Back links: These are links that begin from one website and point out to another website. These can also be termed as inbound links, which mean incoming links to one’s website. The more the back links, the higher the ranking of that particular website.

4) Click Through Rate (CTR): Usually referred to as CTR or Impression, this term means the number of times an individual responds to a commercial by clicking on it. It’s a method of assessing the success of an online ad campaign.

5) Cloaking: Cloaking is whereby; a different web page is displayed to a search engine crawler than what a visitor actually views.

6) Crawler/Spider: Also, known as a bot, it is a program that scans the web automatically and travels to different websites and reads their pages, for several reasons such as to create entries for indexing web pages, spamming etc.

7) Keyword / keyword phrase: It is a particular word / combination of words respectively, which is used for search in search engines. The purpose of SEO is to optimize websites for particular keywords that are relevant to the intended audience of the site.

8) Meta Tags: Also, known as Description Tags, this provides a small description for a web page, an also explains its different features. It may also include keyword listing. This description is usually shown together with a link to a particular page on SERPs (Search Engine Result Pages).

9) Page Rank (PR): This is a highly essential aspect associated with Search Engine Optimisation. It is Google’s approach of measuring the comparative value of a particular web page in comparison to all the other web pages on the internet.

10) Pay Per Click (PPC): Commonly abbreviated as PPC, this term means the payment made by a particular website to search engines for every visitor it sends to that website.

There are a large number of terms associated with SEO, and the aforesaid are a just a few basic of the many terms. Experience has proven that search engine traffic is crucial to an organisation’s success. A higher number of visitors to a website or web page can give it unparalleled publicity, income, as well as exposure. It can be rightly said that, investing time and money in SEO, can result in an excellent rate of return.

Social media marketing to reach out to clients

Social media marketing is a new way of reaching out to old customers, building business relationships and winning new business. The approach has come in handy for home-based small businesses and start-ups whose owners have no office equipment other than a notebook.

Inadequate experience and weak financial muscle to hire marketers among business start-ups has added to the rising popularity of social media marketing. Business websites and social media including facebook, twitter and blogs are some of the channels that young entrepreneurs are embracing in marketing their products.

Social media marketing is the process of marketing through social media sites like twitter, facebook and youtube.

Social media marketing is dissipating as many ceo’s and senior management have started to embrace the power of the social networks. Google+ launched and reaches a user base of over 50 million by the end of 2011.

Social media marketing is a great way to drive repeat business and attract new customers.

Social media marketing is the practice of using social media networks and user-generated content platforms to promote a business, product or service. Social media marketing typically involves participating in conversations with a key audience instead of blatantly throwing out a sales pitch to a large number of people. Social media marketing also includes creating and promoting content that is meant to be shared by users.

The viral and personal nature of social media makes it an effective channel for product advertising, reputation management or corporate branding.

Social media marketing is becoming more and more challenging, based on the complexities involved with the tools, platforms, content, resources, and management involved.

Social media marketing is the biggest thing to happen to the world of business communications since televisions arrived in every home. The increasing popularity of social networking sites has provided an effective way for businesses to communicate directly with existing and potential customers all around the world, and companies both big and small are taking

Facebook is now officially the most often visited website in the world. With this in mind there is no way that this phenomenon, and other sites like it, can be ignored by businesses. By not having a business presence in these areas it means that you could be missing out on lots of highly-targeted, potential customers.

Improving Hits To Your Website

The number of people who use the Internet on a daily basis is well over a billion and this figure keeps rising everyday which is probably why you have never quite understood why your website goes for days on end without as much as a single person visiting. Using the system of probabilities, with that many users on the Internet and each browsing multiple pages every single day then your website should be able to garner at least a decent number of visitors in at least a week but the truth is, that is just not how things work on the net. A huge majority of Internet users have very similar web browsing habits and chief among this is the use of search engines. To help you understand just how great an impact search engines have heard, recall that Google was once worth close to nothing but is now worth Billions.

This means that for you to have any success in getting any attention in the direction of your website, you have to know how to work the system of search engines. First of all you have to understand that it is not enough to get your website listed on the search engines database. When a user searches a particular keyword, chances are that he will get anything between a thousand and millions of results but why would they care to check the website that is a thousand pages away when the first two results have all that he needs. This means that to get any hits on your website, you have to find a way of ensuring your website is somewhere on the first page and this is where SEO comes in.

SEO stands for one of two things; it could either mean search engine optimisation which is the process by which the accessibility of a website on a search engine is improved through search results. SEO could also stand for search engine optimizers which is the name of given to those who do the job of optimisation. SEO takes into consideration the kind of things people search for and the specific keywords that they use. Using this, they can redesign or remodel their websites HTML and content to make it more relevant to the keywords.

If you have never tried out SEO then you also need to take a lot of caution in how you use this skill. Filling your websites content with all the right keywords will get you quite a lot of visibility on search engines but only for as long as the search engines will let you operate since these methods of SEO along with use of link farms and article spinning are usually classified into what is now known as black hat SEO which basically work by spamming the search engines index much like the way someone may spam millions of email addresses knowing he is likely to get a few hits purely by luck. The easiest, safest and most convenient way of going about SEO is to acquire the services of a search engine optimizer as they already know what to do and how to do it.

DOS and DON’TS of Search Engine Optimisation

Search Engine Optimisation is a process by which you improve a website’s visibility and ranking on a search engine which simply means that whenever a user searches for a particular type or group of keywords that are associated with your site, the chances of your website being on the first few pages that the user will access are higher. This especially good if you are running a business through a website as sales are highly dependent on the number of visitors your website gets and the number of visitors your website gets is highly dependent on the position of your website in the search engine’s index. Search engines basically try to display the result that is most relevant first so one could say that search engine Optimisation is the process by which your website is made more relevant to the keywords that are frequently searched by users.

The process of Search engine Optimisation is quite simple if you what you are doing. You could either do this alone or hire somebody else to do it. Most people pick the latter choice as there are certain skills involved which not everyone has such as writing of articles but should you choose to go about this on your own, the first thing you should know is that when it comes to Search Engine Optimisation or SEO as it is commonly known, there are the right ways of doing it and there are the wrong ways. The right ways include:

  1. Content and HTML editing: This is where the content or HTML of the website is edited to make it more relevant to the search of certain keywords.
  2. Use of Backlinks: These are links leading to a website from other sites. The presence of these in many sites is an indication of importance and relevance of your site thus the search engine will consider it worthy of a higher ranking in the search engine.

The wrong ways of Search engine optimisation are those that use means that are considered dishonest in a bid to attain higher ranking in search engines. These methods are also known as spamdexing which is a reference to the fact that these Search engine optimisation methods actually work by spamming the index of the search engines. This spamming makes the seem more prevalent on the web or even relevant which might not always be the case. Some of the bad methods of search engine optimisation include:

1. Deception: These come in different forms and may include text that is usually given the same color as the background or at times positioned off-screen but in a position that will affect the search engine’s index.

2. Cloaking: This is a method where a website gives a different page according to whether it is a human user or the search engine that is requesting the page.

3. Keyword stuffing: There is nothing wrong with applying certain keywords in the website’s content but using keywords in excess and in a manner that adds little or no value to the content is considered another form of spamdexing.

Remember, applying search engine optimisation in the right ways could get you a lot of valuable net traffic but doing it in the wrong way will get you thrown of the search engine’s index faster than you can imagine.