More people will see your website than will ever see your office. Since the first page most of your visitors will see is your home page, it’s also the most important page. Your home page has only 3 to 5 seconds to capture people attention before they will bounce to another site. Your page must have the right amount of text with the right graphics to grab the visitor’s attention. They are searching for products or service websites because they have a need or a want. Help them find the information quickly and easily to determine if you can provide them a solution.
Here are some tips for ensuring your home page is effective:
1. Keep it concise.
People don’t read websites. They quickly scan to determine if the information they want might be available. Provide the most important information first without a lot of facts and details. Make your content concise and focused. Provide links to inner pages for in-depth coverage.
2. Use keywords.
Use the right keywords that people use to search for related products or service. Content is still king for search engines determining what sites to rank on the first page of Google. Using the right keywords and providing fresh content is vital.
3. Write copy from the reader’s viewpoint.
Visitors don’t care about you. They care about themselves. You are important because you can help them solve their problem. Count how many times you start a paragraph with “I” or “we.” If it is more than one it’s too many.
4. Easy to Use.
Your visitors should be able to instantly determine where to click on your site to locate the information they want. Hyperlinks should be easy to find. Use good descriptive phrases for labeling buttons.
Online videos and logos that show awards, memberships etc. allow people to know how you can help.
6. Use headlines and bulletins.
Long paragraphs of text turn readers off. Provide informative headlines to guide visitors and the search engines to the most important keywords. Bullets break up long-winded paragraphs and guide the reader. Bullets allow people to quickly scan information to find the information they need. Hypertext links can be added to allow visitors to find more in depth information.
7. Proofread your copy.
Errors in grammar, spelling and punctuation detract from your professionalism. Proofread your work, and ask others to do it too. An extra set of eyes may catch mistakes you miss.