SEO in 2018 Trends & Challenges

SEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.

Search Snippets

Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.

Keywords Optimization

We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.

What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.

Link Building

Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.

This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.

An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.

Meta Titles and Descriptions

Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.

User Experience

User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.

Mobile-first index

Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users.

Benefits of having a mobile website

Long gone are the days when people used to sit in front of their computers to find whatever they needed on the internet. Now, searches for shops, restaurants and hotels happen while users are on the move. A mobile website is the best way to make sure that you don’t miss out on this particularly lucrative audience. Here are 4 of the top reasons to consider when creating a mobile version of your website.

Mobile Website & SEO

1. Mobile searches are continuing to increase

People are using mobile phones more and more for their searches. Most of the time, these searches are for the nearest restaurants or stores. Unless your website offers a mobile version, you will miss a large number of local searches with a greater chance of making sales. Even if you are not targeting a local audience, mobile searches are still valuable sources of traffic. According to recent studies, mobile audiences are expected to increase in the future.

2. Mobile websites are more appealing than apps

Apps are great, most people love them. However, when someone is in a rush to make a purchase or to find information about a product, the last thing they want to do is physically download an app. Needless to say, apps are more expensive as they have to be built for different platforms. In comparison, mobile websites are affordable and easily accessible to your audience.

3. Not all websites look their best on mobile phone screens

Unless you have a mobile version of your site, the font may be too small; users will have to scroll a lot to find what they need and also the pages would load slower. With a mobile website, the information is presented in a concise manner, thus eliminating the need to zoom or scroll. Since mobile websites are becoming more popular, there is a very high possibility of losing users due to your website not being optimized for mobile phones.

4. Websites that are mobile optimized have a better chance at higher ranks

Search engines are striving to provide websites that are relevant to what their users are seeking. In addition, they try hard to push the sites that offer easy navigation. As for mobile websites, the increased traffic from mobile users is a great way to give your website a ranking boost.

Dotcom Systems Shortlisted for SLT 01Awards

It’s a great initiative by Sri Lanka Telecom (SLT) to come up with SLT Zero One Awards to recognize digital excellence of institutions, individuals and brands for achievements by leveraging digital technologies.

Dotcom Systems (PVT) Ltd have been shortlisted for Best Digital enabled product/ service.

01Awards SLT

 

 

How to stay on budget while creating a great website

A great website is much more than something that looks pretty. In reality, a website has to be pleasing to the eyes while being functional and also capable of generating valuable leads. This is why website owners have to pay special attention into how their website budget is utilized. Ideally, a tight budget should not be a problem to create a website with all the right features.

1. Choose a simple design

Complicated designs are expensive for many reasons. If you intend to create a graphic rich site with videos and animations, it’s most likely that your budget will be considerably stretched. In addition, busy designs with too much graphics are not always friendly towards slower internet connections. Therefore, it’s best to settle on simple designs that aren’t overcrowded with too many graphics. They are cheaper to design while being friendly to generating traffic.

2. Choose the right platform

With a massive choice for website platforms, you can make your pick without much hassle. However, the difficult part is to pick a platform that you are comfortable with using. Not every one of us is a web developer and it’s important to settle on a platform that allows you to make changes without having to write code. Platforms such as WordPress is well known to allow website owners to update blogs, images and content on other pages without having to rely on a developer.

3. Optimise your site before completion

What most website owners neglect at the website design stage is search engine optimisation. Unless a website is properly optimised from the start, it could be rather costly to make changes later on. Most SEO services providers will request you to add more content to a website, add Alt tags to images as well as to add keyword rich titles and descriptions. This is why you need to do bit of research and to add SEO friendly elements at the designing stage.

You don’t necessarily have to skimp on any important elements on your website to stick to the budget. Instead, you can simply omit the unnecessary elements to create a fully functional website with all the right features and facilities. Choosing an affordable website design company who will also offer a great website with on page SEO setup will help you get established faster and cheaper.

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