Long gone are the days when people used to sit in front of their computers to find whatever they needed on the internet. Now, searches for shops, restaurants and hotels happen while users are on the move. A mobile website is the best way to make sure that you don’t miss out on this particularly lucrative audience. Here are 4 of the top reasons to consider when creating a mobile version of your website.
1. Mobile searches are continuing to increase
People are using mobile phones more and more for their searches. Most of the time, these searches are for the nearest restaurants or stores. Unless your website offers a mobile version, you will miss a large number of local searches with a greater chance of making sales. Even if you are not targeting a local audience, mobile searches are still valuable sources of traffic. According to recent studies, mobile audiences are expected to increase in the future.
2. Mobile websites are more appealing than apps
Apps are great, most people love them. However, when someone is in a rush to make a purchase or to find information about a product, the last thing they want to do is physically download an app. Needless to say, apps are more expensive as they have to be built for different platforms. In comparison, mobile websites are affordable and easily accessible to your audience.
3. Not all websites look their best on mobile phone screens
Unless you have a mobile version of your site, the font may be too small; users will have to scroll a lot to find what they need and also the pages would load slower. With a mobile website, the information is presented in a concise manner, thus eliminating the need to zoom or scroll. Since mobile websites are becoming more popular, there is a very high possibility of losing users due to your website not being optimized for mobile phones.
4. Websites that are mobile optimized have a better chance at higher ranks
Search engines are striving to provide websites that are relevant to what their users are seeking. In addition, they try hard to push the sites that offer easy navigation. As for mobile websites, the increased traffic from mobile users is a great way to give your website a ranking boost.