Benefits of having a mobile website

Long gone are the days when people used to sit in front of their computers to find whatever they needed on the internet. Now, searches for shops, restaurants and hotels happen while users are on the move. A mobile website is the best way to make sure that you don’t miss out on this particularly lucrative audience. Here are 4 of the top reasons to consider when creating a mobile version of your website.

Mobile Website & SEO

1. Mobile searches are continuing to increase

People are using mobile phones more and more for their searches. Most of the time, these searches are for the nearest restaurants or stores. Unless your website offers a mobile version, you will miss a large number of local searches with a greater chance of making sales. Even if you are not targeting a local audience, mobile searches are still valuable sources of traffic. According to recent studies, mobile audiences are expected to increase in the future.

2. Mobile websites are more appealing than apps

Apps are great, most people love them. However, when someone is in a rush to make a purchase or to find information about a product, the last thing they want to do is physically download an app. Needless to say, apps are more expensive as they have to be built for different platforms. In comparison, mobile websites are affordable and easily accessible to your audience.

3. Not all websites look their best on mobile phone screens

Unless you have a mobile version of your site, the font may be too small; users will have to scroll a lot to find what they need and also the pages would load slower. With a mobile website, the information is presented in a concise manner, thus eliminating the need to zoom or scroll. Since mobile websites are becoming more popular, there is a very high possibility of losing users due to your website not being optimized for mobile phones.

4. Websites that are mobile optimized have a better chance at higher ranks

Search engines are striving to provide websites that are relevant to what their users are seeking. In addition, they try hard to push the sites that offer easy navigation. As for mobile websites, the increased traffic from mobile users is a great way to give your website a ranking boost.

Dotcom Systems Shortlisted for SLT 01Awards

It’s a great initiative by Sri Lanka Telecom (SLT) to come up with SLT Zero One Awards to recognize digital excellence of institutions, individuals and brands for achievements by leveraging digital technologies.

Dotcom Systems (PVT) Ltd have been shortlisted for Best Digital enabled product/ service.

01Awards SLT

 

 

How to stay on budget while creating a great website

A great website is much more than something that looks pretty. In reality, a website has to be pleasing to the eyes while being functional and also capable of generating valuable leads. This is why website owners have to pay special attention into how their website budget is utilized. Ideally, a tight budget should not be a problem to create a website with all the right features.

1. Choose a simple design

Complicated designs are expensive for many reasons. If you intend to create a graphic rich site with videos and animations, it’s most likely that your budget will be considerably stretched. In addition, busy designs with too much graphics are not always friendly towards slower internet connections. Therefore, it’s best to settle on simple designs that aren’t overcrowded with too many graphics. They are cheaper to design while being friendly to generating traffic.

2. Choose the right platform

With a massive choice for website platforms, you can make your pick without much hassle. However, the difficult part is to pick a platform that you are comfortable with using. Not every one of us is a web developer and it’s important to settle on a platform that allows you to make changes without having to write code. Platforms such as WordPress is well known to allow website owners to update blogs, images and content on other pages without having to rely on a developer.

3. Optimise your site before completion

What most website owners neglect at the website design stage is search engine optimisation. Unless a website is properly optimised from the start, it could be rather costly to make changes later on. Most SEO services providers will request you to add more content to a website, add Alt tags to images as well as to add keyword rich titles and descriptions. This is why you need to do bit of research and to add SEO friendly elements at the designing stage.

You don’t necessarily have to skimp on any important elements on your website to stick to the budget. Instead, you can simply omit the unnecessary elements to create a fully functional website with all the right features and facilities. Choosing an affordable website design company who will also offer a great website with on page SEO setup will help you get established faster and cheaper.

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Tips to build an eCommerce website

Building an eCommerce website

Building an eCommerce website is considerably different in comparison to other websites. You have to think about the ‘store’ aspect of the website among other things. However, there is a lot that you can learn from the latest trends for websites as well as the practices employed by websites that are successful online shops. Below are some crucial tips to build a great eCommerce website:

1. Choose a simple design

The design of the site is crucial to its success. Choose colors that reflect your brand and a design that is simple yet functional. Ecommerce website design is all about functionality. Choosing the right colors and placement of content, advertisements and links all have to be done with your users’ convenience in mind. The idea is to not overwhelm a potential customer with graphics and animations while letting them find what they need fast.

eCommerce Sri lanka

2. Make searching easier

As an example eBay offers you the opportunity to refine your search by adding filters to find what you need among thousands of options. While a small business may not need something so elaborate, you may need to take the necessary measures to allow people to find products they need with ease and convenience.

3. Easy navigation

Make navigation as easy as possible within your website. Consider offering a breadcrumb navigation process to allow customers to make changes on their previous steps as they proceed to check out. The last thing a shopper would want is a slow and messy checkout process. With a streamlined navigation process, it will be much easier for them to make their purchases and encourage them to revisit your website more.

4. Be transparent with your charges

Another thing a shopper would dislike is to find hidden charges from shopping at your website. It is best to show whatever charges involved with each purchase so that customers are well aware of the amount they are spending before they authorize it.Hidden charges will only cause you to lose the customer forever along with any referrals.

5. Choose the right payment options

People have different preferences over online payment options. Unless your website is equipped to handle at least a few of the most popular choices, your customers are more likely to get discouraged from making a purchase. In addition, make sure that the gateways are chosen for their reputation as well as popularity. The last thing you would want is a checkout process ending with an ill-reputed payment gateway which could lead to abandoned shopping carts and a bad reputation.