Who is the most active on Social Media?

The answer: mothers with young children

Photo credit to www.thepitagroup.com/

Photo credit to www.thepitagroup.com

A recent report from a leading Marketing Services, a global provider of integrated consumer insights, found that mothers with children under the age of five were more active on social media, were more likely to shop using a mobile device and were more open to engaging with brands online.

In fact, moms with young kids are more than twice as likely as the general population to visit social networking sites three or more times per day. They are also the most participatory, being twice as likely as the general population to post or comment on social networking websites.

This demographic even surpasses other groups of moms, and it was found that as the children grow older, moms are less likely to be social active.

If you or your company was ever wondering how to market to this group of social savvy women, social media may be the answer.

A possible explanation for this increase in social activity is that “mothers with young kids, especially those with infants, spend a lot of time at home with the kids and need an outlet that allows them to stay connecting with family and friends,”. “In that sense, social media – especially sites like Facebook where users can share photos, statuses and private messages – is ready-made for this segment.”

Some more findings about mothers with young children are:

They are mobile power users:

Moms with young kids are more than twice as likely as the general population to visit websites on their smart phone.

They respond well to advertising:

Especially when shopping for their children, moms with young kids respond very positively to advertising. In fact, they rank highest among all moms for the statement “Advertising helps me to choose products to buy for my children.”

They use mobile phones to look for coupons:

Moms with young kids are 62 per cent more likely than the general population to use their mobile phones to look for local coupons while shopping.

Infotel 2015 Sri Lanka’s Premier ICT Exhibition

Infotel 2015

It’s time you get your devices and systems up and running as INFOTEL 2015  unfolds this November.

Infotel IT exhibition Sri Lanka

Organized by the Federation of Information Technology Industry Sri Lanka (FITIS), South Asia’s Premier and Sri Lanka’s largest ICT exposition “INFOTEL” will be hosting its 14th edition from 20th – 22nd November 2015 at BMICH, Colombo.

INFOTEL 2015 will be targeting  to connect citizens not just through education and information, but also by providing to its end consumers a whole new world of intelligent devices and systems.

You can join the #INFOTEL2015 conversation on Twitter here.

Facebook closing down in March!

Surprised! I had the same feeling the first time I read a blog post which mentioned the same heading.

I immediately started Googling to find out what was going on and found many related blog posts and articles. This is one of the blog posts that I came across 2 days ago.

PALO ALTO, CAMark Zuckerberg announced that Facebook will be shut down in March. Managing the site has become too stressful.

“Facebook has gotten out of control,” said Zuckerberg in a press conference outside his Palo Alto office, “and the stress of managing this company has ruined my life. I need to put an end to all the madness.”

Zuckerberg went on to explain that starting March 15th, users will no longer be able to access their Facebook accounts.

“After March 15th the whole website shuts down,” said Avrat Humarthi, Vice President of Technical Affairs at Facebook. “So if you ever want to see your pictures again, I recommend you take them off the internet. You won’t be able to get them back once Facebook goes out of business.”

In the mean time New York Daily News had the below to say.

New York Daily News says; Facebook dismisses rumors the social networking site is shutting down after users panicked. At the time I visited the About page on Facebook, I found the below post.

We didn’t get the memo about shutting down, so we’ll keep working away like always. We aren’t going anywhere; we’re just getting started.

I tried the Facebook Blog but didn’t find any related posts at the time of writing this. My advice would be that don’t be fooled by false alarms, but always check the official pages from reliable sources. Personal blogs and articles can be misleading most of the times.

Nevertheless, who knows what is going on at Facebook but we can always trust the Facebook official page.

Official Facebook posts can be found at


Or Facebook blog at


Happy SEO

By Farhan Fawzer SEO Sri Lanka online services