Why Good SEO is so Important

I thought that for my first post for the month of May, I would write about why SEO – Search Engine Optimization is so important for all websites. My goal is to make things as simple as possible for new site owners to understand.

Good SEO

Image Credit to searchengineland.com

When people do a search, they’re usually looking for specific information.

Less than 10% will look beyond page 1 of the search results returned so your goal should always be page 1 and then continue to build towards a top 5 ranking which is above the fold (seen without scrolling down).

Whatever niche or market you are in there is going to be competition so don’t limit your efforts to just a keyword, also target 3-4 word key phrases. A common request by many Sri Lankan website owners, who has asked me to rank for a single keywords like jewellery, mobile phone or apartments. Key phrases are much easier to rank high for than one or two word keywords.

So, if you wish to run any form of online business, your primary role is to get recognized by the major search engines. SEO is really the only way to do that.

Something else to consider is that Google, Yahoo, Bing  and Ask account for over 95 percent of all global internet searches. Google is by far the largest and accounts for roughly 70-80% of all searches.

Good SEO is not only about ranking high and getting traffic, it’s about ranking high, getting traffic and having exactly what the user is looking for.

SEO is an ongoing process and it starts the second you decide to register a domain. Domains that are keyword rich will be much easier to rank for.

Don’t try and take shortcuts. Take your time and do things the right way and you will be rewarded in due time. 99% of SEO services out there aren’t worth using. Read and research and do it yourself. It will take time, but you’ll know it was done right.

SEO is NOT about cramming your website with every possible keyword. If anything it will get your website penalized with Google.

Make sure your website is clear, easy to read and easy to navigate. I see many new webmasters using white text on dark backgrounds and while that may work for some sites, they do not for most. Think about this, when was the last time you saw a newspaper or magazine with white text on a dark background? Never!

Use a free tracking tool like Google Analytics to see how your site is performing for your main keywords and phrases. You’ll also be able to see any errors that Google may be having while crawling your site.

Don’t ever stop working on building your site’s popularity. Take at least one day of the week and devote it to adding fresh content. If your homepage doesn’t change much, you can still add content with a news feed or by submitting articles to article submission sites. As your site grows, so will your Page Authority and your rankings will go up in the SERP’s.

Looking at various website’s of reputed companies, hotels and businesses in Sri Lanka, a BIG question I have is “Why don’t you do Good SEO?

Huge increase in direct visits

It happened on the 09th of July, suddenly direct visits to one of our websites started spike up to 650 from 25 visits the previous day. This was a very unusual increase in terms of web traffic. Immediately we contacted the client to see if they have had a TV ad or any other offline promotion go live. It turned out to be that they had no offline marketing effort during the last few days.

After a few days the direct traffic started to increase gradually to seven hundred, then eight hundred, then nine hundred and ultimately hit one thousand. Meanwhile the bounce rate of the website started sky rocketing.

Huge increase in Direct visits

Bounce Rate: 99.65%

Avg. Session Duration: 0:02
Pages/session: 1.01
Almosts all new users

We began to investigate the issue and found few others were also impacted by the same issue.



Google Analytics Stats

We started to investigate further about the huge increase of direct visits to the website and we saw most of the visits came mainly from the United States & spread across many other countries. Majority of the visits came through IE7 & IE8 browsers.

What was done so far, 

Filtered the traffic from the browser IE7 & IE8 (where most of this fake traffic generated through), from the main reporting view to keep the reports clean.

Then I created a new view called (IE Traffic) to monitor the large volume of direct traffic.

Will monitor the Direct visits until a solution is found.


Universal Analytics is here

If you were wondering what is Google Universal Analytics or how to upgrade.

It is a set of technological innovations that improve the way data is collected and processed in Google Analytics.

It is a process you can use to upgrade all of your classic Google Analytics properties into Universal Analytics properties without losing any data or changing your account settings.

If you don’t see the option to upgrade yet on your Google Analytics, then the Universal Analytics upgrade is not available to you yet, as Google are rolling out the upgrade tool to accounts over the next couple of weeks.

When the transfer upgrade is available, you will see it under the admin section of your account.

Universal Analytics Upgrade Option

Why Universal Analytics?

Universal Analytics gives you access to improved data processing, new collection methods, and more analysis tools. When you complete the entire upgrade process.

Here’s the 2-step transfer process

Step 1: Transfer Property

  • Transfer your properties to Universal Analytics from the Google Analytics Admin page. You may also customize session and campaign timeout periods.
  • Only users with Edit permissions may initiate the property transfer from the Google Analytics Admin page.
  • The transfer takes minutes to initiate, but you should allow 24 – 48 hours for it to complete.
  • When the transfer is completed, the property is ready to receive data from Universal Analytics tracking code.
  • Move on to Step 2 after the transfer is complete.

Step 2: Update Tracking Code (optional)

  • Replace existing tracking code with new Universal Analytics tracking code.
  • A developer (or person with technical knowledge) should complete this step in your development environment (web pages, SDKs, etc.).
  • The time it takes to update your tracking code will vary depending on your current implementation and your tracking needs.
  • When this step is completed, you will have access to the full benefits of Universal Analytics, including new reports and features.
  • After completing this step, your full upgrade to Universal Analytics is complete.

Once you complete both the steps you should see a green “Transfer Complete” message.

Universal Analytics Upgrade Transfer Complete

Find out more about the Universal Analytics complete guide here.