SEO in 2018 Trends & Challenges

SEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.

Search Snippets

Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.

Keywords Optimization

We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.

What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.

Link Building

Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.

This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.

An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.

Meta Titles and Descriptions

Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.

User Experience

User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.

Mobile-first index

Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users.

Benefits of having a mobile website

Long gone are the days when people used to sit in front of their computers to find whatever they needed on the internet. Now, searches for shops, restaurants and hotels happen while users are on the move. A mobile website is the best way to make sure that you don’t miss out on this particularly lucrative audience. Here are 4 of the top reasons to consider when creating a mobile version of your website.

Mobile Website & SEO

1. Mobile searches are continuing to increase

People are using mobile phones more and more for their searches. Most of the time, these searches are for the nearest restaurants or stores. Unless your website offers a mobile version, you will miss a large number of local searches with a greater chance of making sales. Even if you are not targeting a local audience, mobile searches are still valuable sources of traffic. According to recent studies, mobile audiences are expected to increase in the future.

2. Mobile websites are more appealing than apps

Apps are great, most people love them. However, when someone is in a rush to make a purchase or to find information about a product, the last thing they want to do is physically download an app. Needless to say, apps are more expensive as they have to be built for different platforms. In comparison, mobile websites are affordable and easily accessible to your audience.

3. Not all websites look their best on mobile phone screens

Unless you have a mobile version of your site, the font may be too small; users will have to scroll a lot to find what they need and also the pages would load slower. With a mobile website, the information is presented in a concise manner, thus eliminating the need to zoom or scroll. Since mobile websites are becoming more popular, there is a very high possibility of losing users due to your website not being optimized for mobile phones.

4. Websites that are mobile optimized have a better chance at higher ranks

Search engines are striving to provide websites that are relevant to what their users are seeking. In addition, they try hard to push the sites that offer easy navigation. As for mobile websites, the increased traffic from mobile users is a great way to give your website a ranking boost.

Mobile friendly Google Algorithm update

As most you may know by now and expect the next major Algorithm update to roll out by Google by around the 21st April week.

mobile friendly google test

Let’s take a closer look at what Google’s trying to accomplish by rolling out this update.

This is Google’s much awaited step towards providing primarily mobile friendly sites in mobile search.

The update will impact mobile search results globally in all languages, and Google says it will have a “significant” impact.

To make sure your site is mobile friendly or not on Google’s mobile search results, run your site through the mobile-friendly testing tool. If you get through, you have nothing to worry about.

There are many websites in Sri Lanka that are not Mobile friendly and needs immediate action in order to keep up to speed with Google.

Tips to build a mobile website

With the growing numbers in mobile phone and smart phone users, it is a must that you have a mobile website so that your customers could easily reach you. Not anymore is it a trend but it is becoming a necessity to have a mobile website apart from you main website. Nowadays most of the companies have realized the importance of having a mobile site and are seeking web developers to create sites for them.  As a web designing and developing company it will be very useful for you to know on what involves on building a mobile website. The following tips will give you a basic knowledge on what features that you need to include on a mobile website.

Considering the amount of space is important that you include the most important information on top of the page. This will make it easier to convey the message to the mobile user. Most importantly include your company logo in a customized size. Navigation should be focused on up and down and left to right navigation should be minimal. The best way to avoid left to right navigation is by adding your content in a single column layout. It is advisable not to use tables. But if you have to use them make sure it is no more than two columns and avoid merging rows and columns.

The content that you include on the website should be easy to read and navigate. Select brief descriptions if you need to include any. Make sure you select the proper font size so that the user does not need to zoom the page to read the content. When building a mobile website you will not require special coding so you can use XML or XHTML to code the site. Basic coding such as HTML and CSS can be used as well. Make sure you carefully select target keyword to optimise as you cannot input much content. Make sure to include the keywords on title tags, description meta tags, heading tags and file names.

When using images and graphics make sure that you use as little of them as possible. If not the mobile site would take ages to load. You can include .jpeg .gif or .png formats when adding images as they are light in weight.  Make sure to compress the images so that it would not zoom out. When selecting a style for a mobile website make sure the maximum page size to be 20Kb and if possible try to make it less than 10Kb, so that the user is not charged too much when browsing the mobile site. Any website needs links to be placed, but for mobile websites it would be hard since there is no back button. Therefore make sure all pages are linked to other pages. You can also place a link that would generate a call. So that the user can get in touch with you and get further details about the products and services.