SEO in 2018 Trends & Challenges

SEO in 2018… Are you prepared for the new challenges in SEO? Below are a some of the crucial factors that you should be mindful when it comes to optimizing your website in 2018.

Search Snippets

Are you supposing a #1 organic and natural ranking is the best way to get just as much traffic as you possibly can? Think again. Significantly, SERP features (local packages, Knowledge panels, highlighted snippets and so forth) are stealing searchers’ attention and clicks from organic and natural listings.

Keywords Optimization

We have to know how to find the keywords and phrases that searchers are in reality using to resolve or even to get answers to the queries they are having. Those should be issues that your company, your website is in fact attempting to solve, that your website’s content including blog posts, articles can help them to resolve.

What you should have is a main keyword and ideally a couple of related supplementary keywords that show the searcher’s purpose. So the intention behind of most of these queries and phrases ought to be the same so the same content can provide it. After you do that, we will have a main and a secondary group of keywords that we can target with our keywords optimization efforts.

Link Building

Link building is not likely to fade away in 2018, but it’ll be more important than ever before to make a strategy that looks for out quality links. There is no need to shoot for new links if indeed they don’t add value and help you build an power in your concentrate on niche.

This won’t always imply that the best backlinks result from typically the most popular sites, but it’s still essential to seek coverage from sites that are highly relevant to your industry. Recommendation traffic can still donate to your site’s organic and natural search rankings, although it is also useful to get started on thinking of link constructing as a long-term process.

An effective SEO strategy in 2018 will move towards relevance building, helping a brand name develop powerful connections and links which will be beneficial in the longer term.

Meta Titles and Descriptions

Indeed, Google still uses the meta depiction every now and again. I know it appears like now and then they don’t. In any case, truth be told, there’s a high percent of the time when the actual meta data from the page is utilized. There’s a considerably higher rate where the title is used. The URL, while Google some of the time truncates those, utilized as a part of the snippets and different components. How Google shows your page on the SERPs decides if individuals want to click on your page or somebody else’s. It’s very important to have descriptive and clean meta titles & descriptions that create that urge to a user to click.

User Experience

User experience for SEO will become even more vital in 2018. Google has made it very clear that the main focus is on the user and this could create many websites deliver a desired user experience for all website visitors.

Mobile-first index

Google is rolled out another mobile-first index. This implies Google will make and rank its search results based on the mobile version of content, even for listings that are shown to desktop users.

Developing Long Lasting SEO Takes Time

Good things come to those who wait

Patience is a virtue in search engine optimization. Placing paid sponsored ads in the Pay per Click (PPC) area via Google AdWords can achieve almost immediate results but SEO does not produce immediate results. You won’t get your return on investment a week after SEO starts. However the long term benefits of SEO often out weight the almost instantaneous results of PPC. This is one reason that the two often work well together in a campaign.

Optimizing your site for your targeted key phrases won’t get you to Page 1 overnight. You won’t find all your keywords rankings in the top 10 on Google in 19 days (despite some claims you read), nor will you get significant traffic improvement after an hour of SEO consultations. SEO is like boiling water: you don’t get a hard boil the moment you turn on the burner… you have to wait for it.

Boiling water on the burner

The process of optimizing a site can take months or even over a year, depending on how competitive your area of practice and your geographic target. SEO is an ongoing process with growing measures of return. The return in SEO is good, but you’ve got to be willing to invest the time to let it happen.

Developing a Proper Base Takes Time

Hours of research, developing the proper site architecture, and making the site user friendly must all be completed prior to the actual optimization of specific pages. Keyword research, research on your specific product or service and your specific targeted geography, competition research, and more, must be completed before any optimization can begin.

Every website has different construction, design, layout, history, and speaks differently. No two sites are the same; therefore no research is the same. Some elements of the research can be applied, but you can’t just take what works for someone else and apply it to your site. You don’t get ahead by cloning a competitor; you get ahead by outsmarting a competitor.

There Are No Magic Bullets in SEO

Many businesses have quality websites. To get the search engines to rank you higher than other businesses competing in your same product or services, it is important to do all the little things right. There is no one thing you can do that will send you to the top of the rankings. You must do a series of small things right over time. Overall website construction including “Site maps”, help both search engines and visitors quickly and easily get to the information that is important on your site.

Up against a similar site, these things can help you keep visitors engaged with your content and prevent them from jumping off to a competitor. It’s often the small things that can make the biggest difference. Providing unique content offers value to visitors, videos give people an understanding of you, your personality and FAQ that address real issues are some of the examples that separate you from the rest.

Even the design and navigation of the site play a major role. The easier it is for visitors to find their way around your site the easier it is for the search engines to crawl and index all your web pages.

Why Good SEO is so Important

I thought that for my first post for the month of May, I would write about why SEO – Search Engine Optimization is so important for all websites. My goal is to make things as simple as possible for new site owners to understand.

Good SEO

Image Credit to searchengineland.com

When people do a search, they’re usually looking for specific information.

Less than 10% will look beyond page 1 of the search results returned so your goal should always be page 1 and then continue to build towards a top 5 ranking which is above the fold (seen without scrolling down).

Whatever niche or market you are in there is going to be competition so don’t limit your efforts to just a keyword, also target 3-4 word key phrases. A common request by many Sri Lankan website owners, who has asked me to rank for a single keywords like jewellery, mobile phone or apartments. Key phrases are much easier to rank high for than one or two word keywords.

So, if you wish to run any form of online business, your primary role is to get recognized by the major search engines. SEO is really the only way to do that.

Something else to consider is that Google, Yahoo, Bing  and Ask account for over 95 percent of all global internet searches. Google is by far the largest and accounts for roughly 70-80% of all searches.

Good SEO is not only about ranking high and getting traffic, it’s about ranking high, getting traffic and having exactly what the user is looking for.

SEO is an ongoing process and it starts the second you decide to register a domain. Domains that are keyword rich will be much easier to rank for.

Don’t try and take shortcuts. Take your time and do things the right way and you will be rewarded in due time. 99% of SEO services out there aren’t worth using. Read and research and do it yourself. It will take time, but you’ll know it was done right.

SEO is NOT about cramming your website with every possible keyword. If anything it will get your website penalized with Google.

Make sure your website is clear, easy to read and easy to navigate. I see many new webmasters using white text on dark backgrounds and while that may work for some sites, they do not for most. Think about this, when was the last time you saw a newspaper or magazine with white text on a dark background? Never!

Use a free tracking tool like Google Analytics to see how your site is performing for your main keywords and phrases. You’ll also be able to see any errors that Google may be having while crawling your site.

Don’t ever stop working on building your site’s popularity. Take at least one day of the week and devote it to adding fresh content. If your homepage doesn’t change much, you can still add content with a news feed or by submitting articles to article submission sites. As your site grows, so will your Page Authority and your rankings will go up in the SERP’s.

Looking at various website’s of reputed companies, hotels and businesses in Sri Lanka, a BIG question I have is “Why don’t you do Good SEO?

Creating a SEO friendly website

focus-on-the-basicsThe basic step in internet marketing is setting up your website. In order to properly execute the numerous strategies associated with web marketing, which include a roster of SEO and SEM techniques, you need to have a place in the vast World Wide Web. You must understand, though, that it is crucial to make a good website that will effectively reel in your target audience and establish yourself in the tough online marketing arena.

Know your audience

First and foremost, you should tailor the contents of your website by defining your target audience. You cannot risk being too general when it comes to internet marketing. Even if you have a non-niche business, you still have customer needs that will likely fall under your category.

You must understand the nature of your business in order to define your target audience. There are also several factors you need to keep in mind, which include gender, age, income, location and others.

If you’re looking to create a SEO friendly website make sure you follow the above tips or consult an expert in the field.

Is your website helping you capture new business?

Within one second of landing on your website first impressions are made. You have the next 3-5 seconds to capture the interest of visitors to convince them to stay long enough to determine if you might be the firm that can help solve their problem and/or improve their life.

When was the last time your website had a check up?

Website-CheckupBe sure your homepage communicates who you are, what you do and whom you serve. Your headlines, your tagline, the text and keywords you use should combine visually with the photos and videos to convey this message. Critical information needs to be “above the fold,” meaning a visitor does not have to scroll to see it. Graphics and contact form that start above the fold does encourage people to scroll to see the rest.

The top right corner is a top-viewed location of a homepage that can be used to attract eyeballs and prompt action. Do you want people to call you? If so, this is the ideal place for your phone number.

Does your website help build trust?

People want to do business with people they trust. Stanford conducted the Web Credibility Guidelines study to see what generates trust online. They found that seeing real people behind the organization and highlighting their expertise and credentials are big factors. Visitors will contact you when they know, like, and trust you. Help connect with website visitors know and trust you by taking extra care with the “about us” page and the hotel or business profiles. Provide more than just your experience and years in business. This is your opportunity to tell people what you want them to know about your business be it a hotel or travel services. Sharing the company’s history and showing that there are great people on your team takes some of the mystery out of booking a hotel room or submitting an inquiry.

Is it easy to find information on your website?

You want to make it easy for visitors that come to your site to find the information they want and to view pages you want them to see. Is the navigation on your site clear? Is it easy for people to find the pages that help them understand the significance of what you do? Tabs should use terms the general public use and understand not legal terms.

Long paragraphs are not user friendly. Use bullets that link to a page or section that discusses that term or area of practice. Bold, highlighted and underline text helps the visitors and the search engines determine what is most important on the page.
Make it easy for people to land on the page of interest and make sure people see the information you want them to see.

Implement steps today to improve your website with SEO. Regardless of your efforts to optimize your site and make sure it is seen, if people don’t like your website they will not contact you.