Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
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Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
December 7, 2012Google / SearchJust a quick tip for those of you who struggle to visit Google.com and get redirected to Google.lk or Google.(your country TLD).
As I’d seen some people in Sri Lanka including a few friends find it weird as they type in Google.com in their browser address bar and they land in Google.lk . This mainly happens because Google redirects you to your local search to find more relevant and closer results to your query.
If you want to override this and use Google.com for your search you have 2 options.
1. Click the button on your bottom right which says Google.com
Or
2. Simply type www.google.com/ncr which will take you directly to Google.com
Appreciate your comments on which one you’d prefer more to use. [...]
October 12, 2010Google / Search Engine Optimisation / Sri LankaSearch Engine Optimization (SEO) What was your first impression when you first heard the term SEO?
Many of us will have different stories and I have to admit that some are still not sure of what it means. Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines by means of natural unpaid listing.
For SEOs Search engines have become a part of our lives, as we use them day in and day out. Others use it at least a few times at work or home to find information, tutorials, recipes, definition, products, services etc…
Do we know how effective our searches are or how accurate the information we find is related to the subject we search. Performing a search fast and accurate can save you quite a lot of time and resources. Next time you search for anything on Google make sure you use keywords instead of “stop words” such as AND, OR, A, AN. Google does not give any weight to them but simply ignores, when you use them in phrases. [...]
February 21, 2014Web TrafficWhen you take a video of stuff that grabbed your attention or something that you would like to preserve a memory of, what do you do? You’ll save them or you publish them online. You are able to take advantage of these uploaded videos to benefit your web page with the improved amount of site visitors it can potentially provide.
How will you do it, you ask? It is actually rather simple. In several websites where you’ll be able to post your video, you can put texts in a description of the video. When you place information inside a description, do not forget to position a link or a signature in the end with the description field so that when people read it, they’ll see a web link that they may check out. There is practically always an individual who will have a curiosity to find out what is inside of that hyperlink.
On video web pages, there are commenting fields. You have the ability to switch on the opportunity for feedback or you are able to disable the function. If you’re a clever SEO marketer or perhaps a writer, you will allow the responses so you are able to have a interaction with the targeted traffic in a comment yourself. In the comment field, do not forget to include a backlink to your web page. Again, this will help to increase visitors to your web site.
On the video you have created, you may also put in simple or overt texts to invite readers to follow the link on the description box. This will likely catch the interest of viewers of your video clip. The main element is publicity. If you do not put in links, you will not get that much targeted traffic.
Bear in mind that there are numerous ways to generate targeted visitors to your web site. Be creative with your ways on how to increase exposure. Discover the right locations to perform your marketing and SEO services. The most beneficial thing about the world wide web is that the possibilities are endless!
Keep in mind that there are various methods to build targeted visitors to your web site. Be resourceful with your methods on how to enhance exposure. Discover the proper locations to do your marketing and SEO services. The best thing about the online world is that the probabilities are unlimited! [...]
April 2, 2018AdSense / GoogleDid you get a red alert on your Google Adsense account which says “Earnings at risk – One or more of your ads.txt files doesn’t contain your AdSense publisher ID. Fix this now to avoid severe impact to your revenue.”
As most of us in Sri Lanka also use AdSense on various interesting blogs and website’s it’s import to make sure the revenue is not impacted.
You’re having a “Publisher ID missing from ads.txt files” issue which is an easy fix.
All you need is to declare who is authorized to sell your inventory with ads.txt
Here’s how to fix it
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line:
google.com, pub-xxxxxxxxxxxxxxxxxx, DIRECT, f08c47fec0942fa0
Important: Make sure you replace pub-xxxxxxxxxxxxxxxxxx with your own publisher ID.
Host your ads.txt on your root domain (for example, https://farhanonline.com/ads.txt).
Here, “root domain” is defined as one level down from the public suffix list. For example, “srilanka.com” would be considered a root domain as “.com” is on the public suffix list but “seo.srilanka.com” would not be considered a root domain. [...]
March 3, 2014SEO / SEO TipsSearch Engine Optimisation is a process by which you improve a website’s visibility and ranking on a search engine which simply means that whenever a user searches for a particular type or group of keywords that are associated with your site, the chances of your website being on the first few pages that the user will access are higher. This especially good if you are running a business through a website as sales are highly dependent on the number of visitors your website gets and the number of visitors your website gets is highly dependent on the position of your website in the search engine’s index. Search engines basically try to display the result that is most relevant first so one could say that search engine Optimisation is the process by which your website is made more relevant to the keywords that are frequently searched by users.
The process of Search engine Optimisation is quite simple if you what you are doing. You could either do this alone or hire somebody else to do it. Most people pick the latter choice as there are certain skills involved which not everyone has such as writing of articles but should you choose to go about this on your own, the first thing you should know is that when it comes to Search Engine Optimisation or SEO as it is commonly known, there are the right ways of doing it and there are the wrong ways. The right ways include:
Content and HTML editing: This is where the content or HTML of the website is edited to make it more relevant to the search of certain keywords.
Use of Backlinks: These are links leading to a website from other sites. The presence of these in many sites is an indication of importance and relevance of your site thus the search engine will consider it worthy of a higher ranking in the search engine.
The wrong ways of Search engine optimisation are those that use means that are considered dishonest in a bid to attain higher ranking in search engines. These methods are also known as spamdexing which is a reference to the fact that these Search engine optimisation methods actually work by spamming the index of the search engines. This spamming makes the seem more prevalent on the web or even relevant which might not always be the case. Some of the bad methods of search engine optimisation include:
1. Deception: These come in different forms and may include text that is usually given the same color as the background or at times positioned off-screen but in a position that will affect the search engine’s index.
2. Cloaking: This is a method where a website gives a different page according to whether it is a human user or the search engine that is requesting the page.
3. Keyword stuffing: There is nothing wrong with applying certain keywords in the website’s content but using keywords in excess and in a manner that adds little or no value to the content is considered another form of spamdexing.
Remember, applying search engine optimisation in the right ways could get you a lot of valuable net traffic but doing it in the wrong way will get you thrown of the search engine’s index faster than you can imagine. [...]
December 9, 2016Adwords / Online Marketing / PPCAre you a business in Sri Lanka looking for leads and business opportunities?
Here’s an ideal opportunity to unleash your potential, Google Adwords is a perfect platform to reach out to your potential clients.
Using Google Adwords you can show your Ads to users who use Google to look for products or services related to yours. Having a very well optimized Ad and landing page can convert those users into paying customers.
Yes, We offer $45 worth advertising free when you sign up with us for Google Adwords campaign.
So why wait, contact us now.
*This is a limited offer
[...]
July 23, 2014Google Analytics / SEO / Web TrafficIt happened on the 09th of July, suddenly direct visits to one of our websites started spike up to 650 from 25 visits the previous day. This was a very unusual increase in terms of web traffic. Immediately we contacted the client to see if they have had a TV ad or any other offline promotion go live. It turned out to be that they had no offline marketing effort during the last few days.
After a few days the direct traffic started to increase gradually to seven hundred, then eight hundred, then nine hundred and ultimately hit one thousand. Meanwhile the bounce rate of the website started sky rocketing.
Bounce Rate: 99.65%
Avg. Session Duration: 0:02
Pages/session: 1.01
Almosts all new users
We began to investigate the issue and found few others were also impacted by the same issue.
http://moz.com/community/q/huge-spike-in-direct-traffic-from-ie7
http://www.ukbusinessforums.co.uk/threads/huge-increase-in-direct-traffic-to-our-site-in-the-last-four-days-with-a-high-bounce-rate.329389/
We started to investigate further about the huge increase of direct visits to the website and we saw most of the visits came mainly from the United States & spread across many other countries. Majority of the visits came through IE7 & IE8 browsers.
What was done so far,
Filtered the traffic from the browser IE7 & IE8 (where most of this fake traffic generated through), from the main reporting view to keep the reports clean.
Then I created a new view called (IE Traffic) to monitor the large volume of direct traffic.
Will monitor the Direct visits until a solution is found.
[...]
January 13, 2011Colombo / Google / Sri LankaThe start of this year has been very different to the ones before in many ways. One of the differences is that the warm days of Colombo have been suddenly stolen by the cold weather. How many of you are enjoying the Nuwara-eliya like climate in Colombo? I really love the present weather, so enjoy while it lasts.
I’m tired of the wrong predictions from the Met Department, so I get my temperature update from Google. Don’t need to wait for the hourly news update on the Television or Radio. Want know how to get the current temperature and forecast of world cities including Colombo instantly, just go to Google and type in “weather (name of city)” and enter. Eg. weather colombo, the present temperature and forecast of Colombo is displayed in a flash.
The temperature in Colombo dropped to 18.8 Degrees C (65 Fahrenheit) on the 13th of January 2011. It is the lowest in 61 years, the last time it happened way back in 1950.
Meanwhile, on the same day the temperature in Nuwara Eliya (typical little England) dropped to 7.9 Celsius and the eastern part of the island, Batticaloa, recorded 16.9 Celsius.
By Farhan Fawzer SEO Sri Lanka online services [...]
October 2, 2013Link Building / Search Engine Optimisation / SEOLink building is one of the most efficient SEO strategies for both increasing the number of visitors to a website and improving the rankings of a website in organic search results.
Competitor analysis
Once you have identified your main competitors based on the niche you are operating in and on using the same keywords, you can easily find out which are the websites linking to them. Chances are the sites linking to your competitors will also be interested in linking to you, provided you are just as good as competition or even better. Competitor analysis is a very important factor in SEO.
However, some links might come from directories and sponsored links. In this case you can simply submit your own website to those directories or invest part of your budget in sponsored links.
Creating top quality content
Remember “Content is King” The uniqueness and quality of your content is essential in building an effective link building strategy. Most powerful way to get others to link to your website is by creating high quality content.
Social Media Platforms for LinkBuilding
Social media sites are powerful not only for promotion, but also for your link building strategy. They are great for both click-through traffic and helping your search engine rankings.
Search engines have been offering reasonable amount of importance to social media sites and links coming from them. For example, if you set up a Twitter profile and begin “tweeting” the Googlebot is more likely to crawl it sooner. It is therefore, a great way to get your sites indexed in the search engines such as Google, or let the search engines know when you add fresh content to your blog or website.
Blogs & Feed directories for Link Building
A very efficient way to get more links back to your website is to submit your site to all relevant RSS feed and blog directories.
Directory submissions
Submitting your site to related web directories is an easy way of getting links back. The links aren’t usually very good quality, but it’s a good place to start. Ensure the directory is relevant and related to your website.
Article Writing & Submission
Getting backlinks from article sites is one strategy that needs to be included for successful link building. One example of article site that is highly used at the moment is ezinearticles.com. You can submit your own articles with links either inside your article or at the bottom of the article in what’s called an “Author Bio”. Apart from getting a link back from the particular article site you are posting on, you may end up getting many backlinks if your article is picked up by other websites from there. That is because according to the rules of the article sites the website owners can take your article from the article site and publish it on their own site, so long as they retain the Author’s links.
Forums & Community links
Interacting in public forums and communities can be a great way to get links back to your site. Forums and blogs are hosting a large number of visitors, most of them trying to post their link while engaging in conversations or leaving comments. Not all forums are willing to except link, but as long as you are not spamming, most of them will.
However, a large number of forums and blogs have a “nofollow” tag on their links, which effectively blocks the search engine spiders from counting the link as a vote.
Donations to charity
Since charity websites are a good place to get links from and usually have a good PR (PageRank) are generally good to have link from. In exchange for a donation most charity websites will probably be happy to offer you a link from one of their main pages.
We can help you with the above SEO Link Building Strategies with our expertise in SEO. Let us know if you’d like to have a SEO Quote absolutely free of charge. [...]
January 25, 2011Google / Search Engine OptimisationHave you Webmasters and SEO‘s noticed a sudden dance in your rankings and unusual activity on Google lately? There was a change in Google Search for number of competition, A keyword which had over 8 million competition on SERP (Search Engine Result Page) dropped to around 5 million while one of our sites ranking for that keyword suddenly jumped up over 120 positions to the top 3.
It has been the longest awaited Page Rank update ever since last April. Many websites of Page Rank 0 has been promoted to 1. Many web masters across the globe have been waiting for this change for a long time.
Our clients have been very much relieved as they had their website PR increase, If your website’s PR went up too! Congratulations, all your SEO efforts and experiments have paid off and you deserve it.
Proud to be the first blog to report on Google PR (Page Rank) update in Sri Lanka.
Happy SEO
Farhan Fawzer [...]