Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.
Consult an experienced and expert Sri Lankan SEO Specialist to audit your website & analyze for common SEO issues for FREE (Yes, at no cost).
Importance of SEO in Sri Lanka
Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.
SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.
Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.
Benefits of SEO services in Sri Lanka
SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:
- Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.
- More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.
- Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.
- Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.
- Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.
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SEO Expert in Sri Lanka
An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.
In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.
However there are only a few experts with more than a decade of SEO experience and exposure.
SEO experts in Sri Lanka can provide a wide range of services, including:
- Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.
- On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.
- Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.
If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.
Latest updates on SEO
May 26, 2016Colombo / Sri LankaIt is yet another edition of the Sancharaka Udawa 2016 (Sri Lanka’s Only Tourism Fair) on May 27 to 29 2016 at the Sirimavo Bandaranaike Memorial Exhibition Centre (BMICH) from 10am to 8pm each day.
It’s an ideal event to witness some of the best of Travel and Tourism showcased by leading tour operators and hotels and resorts in Sri Lanka.
The exhibition will be held in collaboration with the 50 years celebration of Sri Lanka Tourism. There will be many stalls related Travel and Tourism in Sri Lanka. [...]
December 9, 2016Adwords / Online Marketing / PPCAre you a business in Sri Lanka looking for leads and business opportunities?
Here’s an ideal opportunity to unleash your potential, Google Adwords is a perfect platform to reach out to your potential clients.
Using Google Adwords you can show your Ads to users who use Google to look for products or services related to yours. Having a very well optimized Ad and landing page can convert those users into paying customers.
Yes, We offer $45 worth advertising free when you sign up with us for Google Adwords campaign.
So why wait, contact us now.
*This is a limited offer
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October 27, 2010Search Engine Optimisation / SEOAt the time of writing this post I have been exhausted after a holiday down south over the long weekend. I was away from the www or rather 1’s and 0’s game.
Coming to the topic, have you noticed a similarity in SERPs (Search engine result pages) of yahoo & bing lately, both search engines rank your website almost exactly. If you haven’t noticed yet, Bing & Yahoo are joining force and presently testing Bing results in Yahoo!
Both parties are very happy with the progress. The similar results first gave me quite a shock as I was comparing the data gathered by using SheerSEO. I personally think, this is a great move, joining forces by both well established search engines. However, on the other hand Google has made its name in the game so strong, so it is not easy for Bing or Yahoo to battle it out individually. This kind of a merger was very much needed and will definitely have the strength to compete with the giant Google.
Hoping to see the response from Google and the repercussions of the never ending SEO battle.
You may also find more info at the official link at http://goo.gl/a9iY
Happy SEO [...]
October 2, 2015Online Marketing / PPC / Search Engine Marketing / Search Engine Optimisation / SEO / Web Design / Web DevelopmentThe basic step in internet marketing is setting up your website. In order to properly execute the numerous strategies associated with web marketing, which include a roster of SEO and SEM techniques, you need to have a place in the vast World Wide Web. You must understand, though, that it is crucial to make a good website that will effectively reel in your target audience and establish yourself in the tough online marketing arena.
Know your audience
First and foremost, you should tailor the contents of your website by defining your target audience. You cannot risk being too general when it comes to internet marketing. Even if you have a non-niche business, you still have customer needs that will likely fall under your category.
You must understand the nature of your business in order to define your target audience. There are also several factors you need to keep in mind, which include gender, age, income, location and others.
If you’re looking to create a SEO friendly website make sure you follow the above tips or consult an expert in the field. [...]
March 13, 2023Link Building / Search Engine Optimisation / search engine optimization / SEO / SEO Sri LankaThere are several ways to find SEO jobs in Sri Lanka:
Online Job Portals: You can search for SEO jobs in Sri Lanka on popular online job portals like LinkedIn, Indeed, and Glassdoor. You can also filter your search by location, salary, and job type.
Freelancing Platforms: You can also find SEO jobs in Sri Lanka on popular freelancing platforms like Upwork, Freelancer, and Fiverr. These platforms allow you to work remotely from anywhere in Sri Lanka.
Company Websites: You can check the career sections of local and international companies operating in Sri Lanka. Some companies may advertise SEO jobs on their websites.
Networking: You can connect with SEO professionals and experts in Sri Lanka through social media platforms like LinkedIn and Twitter. Networking with professionals in your field can help you learn about new job opportunities and get referrals.
Recruitment Agencies: You can also contact recruitment agencies that specialize in digital marketing and SEO jobs in Sri Lanka. They can help you find suitable job openings and guide you through the application process.
Remember to customize your resume and cover letter to suit each job you apply for, and be prepared to showcase your SEO skills and experience during interviews. Good luck with your job search!
Learn SEO Online
If you’re looking to learn SEO online, there are many
resources available to you. Here are some options to consider:
Google’s SEO Starter Guide: This is a free resource provided by Google that covers the basics of SEO. It’s a great place to start if you’re new to the topic.Moz: Moz is a leading SEO software company that offers a range of educational resources on their website, including articles, guides, and videos.Ahrefs: Ahrefs is another popular SEO software company that offers a range of educational resources on their website, including a blog and a YouTube channel.SEMrush Academy: SEMrush is a popular SEO tool that offers a range of courses on their website. Some of the courses are free, while others require a subscription to access.Yoast: Yoast is a popular WordPress plugin that helps with on-page SEO. Their website also offers a range of educational resources on SEO.Udemy: Udemy is an online learning platform that offers a range of SEO courses taught by industry experts.Coursera: Coursera is another online learning platform that offers a range of SEO courses from top universities and organizations.HubSpot Academy: HubSpot is a popular marketing software company that offers a range of educational resources on their website, including courses on SEO.
These are just a few examples of the many resources
available to learn SEO online. It’s important to do your research and find the
resources that work best for you and your learning style. [...]
March 23, 2016360 Virtual Tours / Google / See Inside / Sri LankaThe long awaited Google Street view for Sri Lanka is finally here. Google maps have been a very effective and useful tool for most Sri Lankan’s, like other developed countries we have been using the maps for various reasons from giving someone directions, finding the easiest route to a destination or checking the traffic of a particular road (Google recently added this feature which is available on android and ios).
As Google continues to make life easier, the Google see inside feature on SERPs (Search Engine Results Page) is an ideal platform for business to showcase their property whether its a hotel, resort or showroom. The Google see inside enables you to virtually go inside a property such as a hotel or resort and have a 360 degree view of the property and navigate around. Now that we even have the Google Street view, the 360 virtual tour via the See inside link is very useful for hotels & resorts where potential guests get to see the rooms and views they would be getting when they visit. Invite customers in with indoor Street View of your business on Google Search and Google Maps.
The pioneers of introducing 360 virtual tours and Google see inside in Sri Lanka have been on the forefront by assisting many businesses to enhance their visibility on Google Maps. Despite few small companies comprising only a couple of people which pretend to be Google in Sri Lanka. [...]
June 13, 2021Link Building / Online Marketing / Rankings / Search Engine Marketing / Search Engine Optimisation / search engine optimization / SEO / SEO Sri Lanka / SEO TipsOne of the key factors that search engines use to determine rankings is the number of other sites that believe your site is important enough to create a link to it. A link is essential a vote for the page that’s being linked to. However it is not simply the site with the most votes win. Not all sites are created equal and carry the same link value.
Many factors are used to determine the value of a link. The analysis of link quality is complex and not an exact science. What gets analyzed as part of the link has changed over the years to provide better search results.
Search engines started using links to determine rankings by simply looking at sheer link volume. Sites with the most links won. People did everything they could to create a huge volume of links and watering down their value.
The search engines realized that the relevance of the linking page to the linked content had great value. While sheer link quantity continues to play a role, it is no longer the only factor in link analysis.
Search engines started analyzing link text. The words in the link started to matter. The words spoke about the page it was linking to and therefore when the words match up with the text on the page the more relevant your page became for those keywords.
Next, search engines started looking at the quality of each link. The higher the authority of the site linking out carries more link value than a lower authority site.
Link age became a factor as it was assumed that higher quality links seem to stay in place longer. Links that come and go might say something about the quality of the site being linked to, or if the link was perhaps just an ad purchased. It’s impossible for the search engines to determine with 100% accuracy whether a link was purchased or not.
There is more to a link that meets the eye. As the progression of link analysis has changed, that means we need to pay attention to our links in order to make sure that we are getting the most value out of each.
Anchor Text: Search engines and searchers get their clue about the content of the page linked on the external site. These words weigh heavily in determining the value of the link and deciding if it worth linking. Links should be keyword rich.
Where it Appears: Where the link appears on the page tells the search engines a great deal about the link itself. Search engines try to determine the value of the link by its placement on the page. Links in the midst of the page’s primary content, referred to as Editorial links, are deemed most valuable. These links are relevant to the searchers topic. Links in ad spaces are generally ignored.
We help businesses review their website’s quality links by our technical SEO team. [...]
May 30, 2024Google / Rankings / SEO / SEO Sri LankaGoogle has confirmed the leakage of a confidential document detailing its search ranking systems, sparking hot discussion topic within the SEO community. The document, reportedly used internally, sheds light on the intricacies of Google’s ranking factors, which are critical for website visibility on the search engine.
The leak has unveiled several key components of Google’s ranking algorithm, including the weight given to various factors such as page speed, mobile-friendliness, and backlink quality. This revelation has prompted SEO professionals to reassess their strategies, ensuring alignment with the uncovered guidelines to maintain or improve their website rankings.
Google’s response to the leak emphasizes their commitment to transparency and user experience. The search giant has reiterated that while the document provides insights, the actual algorithms used in real-time are dynamic and continuously evolving. This complexity ensures that no single factor can guarantee top rankings, as the search engine prioritizes delivering the most relevant and high-quality content to users.
Industry experts suggest that the leak will lead to a more informed and strategic approach among webmasters and SEO practitioners. However, they also caution against over-reliance on the document, advising a balanced focus on content quality, user engagement, and technical SEO.
For more detailed information, you can read the full article on CXOToday. [...]
June 21, 2011Mobile / Online Marketing / regularWith the growing numbers in mobile phone and smart phone users, it is a must that you have a mobile website so that your customers could easily reach you. Not anymore is it a trend but it is becoming a necessity to have a mobile website apart from you main website. Nowadays most of the companies have realized the importance of having a mobile site and are seeking web developers to create sites for them. As a web designing and developing company it will be very useful for you to know on what involves on building a mobile website. The following tips will give you a basic knowledge on what features that you need to include on a mobile website.
Considering the amount of space is important that you include the most important information on top of the page. This will make it easier to convey the message to the mobile user. Most importantly include your company logo in a customized size. Navigation should be focused on up and down and left to right navigation should be minimal. The best way to avoid left to right navigation is by adding your content in a single column layout. It is advisable not to use tables. But if you have to use them make sure it is no more than two columns and avoid merging rows and columns.
The content that you include on the website should be easy to read and navigate. Select brief descriptions if you need to include any. Make sure you select the proper font size so that the user does not need to zoom the page to read the content. When building a mobile website you will not require special coding so you can use XML or XHTML to code the site. Basic coding such as HTML and CSS can be used as well. Make sure you carefully select target keyword to optimise as you cannot input much content. Make sure to include the keywords on title tags, description meta tags, heading tags and file names.
When using images and graphics make sure that you use as little of them as possible. If not the mobile site would take ages to load. You can include .jpeg .gif or .png formats when adding images as they are light in weight. Make sure to compress the images so that it would not zoom out. When selecting a style for a mobile website make sure the maximum page size to be 20Kb and if possible try to make it less than 10Kb, so that the user is not charged too much when browsing the mobile site. Any website needs links to be placed, but for mobile websites it would be hard since there is no back button. Therefore make sure all pages are linked to other pages. You can also place a link that would generate a call. So that the user can get in touch with you and get further details about the products and services. [...]
June 22, 2014Search Engine Optimisation / SEOOne of the problems with SEO is that few people really understand it, and some may even not appreciate its value. When dealing with complicated projects with sensitive budgets and many hands in the pie, getting everyone on board with the project may be… uh… “challenging”.
The problem with convincing clients and management to use SEO is twofold. First of all you have to convince them that SEO actually works. They have the right to be skeptical when so many people have used complicated SEO jargon to sell their services without providing the results clients expect. Once you convince them that SEO can work, you have to convince them that you are the person who can make it work for them.
How do you do it?
To put it simply do the opposite of the jargon talkers who have burned your clients in the past. Avoid the clever buzzwords and explain briefly why your process works and then show that it works. Instead of talking the talk, make your numbers speak for themselves.
To do this you have to be clear:
Explain what SEO is, because a surprising number of people are unaware
Explain what specific services you can offer
Show them the increase in website traffic and conversions and Google ranking to show how your work has benefited others and then be specific about how it can be benefit them. Once they see how their crawlability can go up with specialized links, controlled relevant content, they will see how SEO can serve as the foundation of their successful online business.
The first part is easy. Everyone uses search engines to surf the net. If you can’t find a website when you search on Google, there isn’t much point to having the website at all. By explaining how SEO increases your search engine ranking, you can easily explain how that can change the utility of a website.
Marketing changes depend on the medium you use. After all you wouldn’t put a colorful illustration in a book for the blind. In the same sense a gigantic billboard would be useless if it was placed in a location where it was obscured by high rise buildings and impossible to see. SEO is like that, only instead of being obscured by features of the landscape, your client’s website can be hidden by ignorance of how the online landscape works. There is a great pile of information on search engines. The question is how can you make your website stick out of the pile? The most important part of any message is that people read it and SEO is the process of securing the proper location for your customers to see your products.
Now explain what makes your company different. Don’t give away your secrets, but let your clients know what you can do for them, and be specific. This same principle applies to dealing with management and the members of your team. Show Google analytics of websites you have worked with, tracking their site views and online sales. Once your team realizes how valuable SEO can be, they can make it an intrinsic part of their own process.
Because in this day and age, SEO shouldn’t be something you add on, it’s a requirement. Buzzwords are the stock and trade of charlatans, a successful SEO business offers results, not catchphrases. [...]