How to stay on budget while creating a great website

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A great website is much more than something that looks pretty. In reality, a website has to be pleasing to the eyes while being functional and also capable of generating valuable leads. This is why website owners have to pay special attention into how their website budget is utilized. Ideally, a tight budget should not be a problem to create a website with all the right features.

1. Choose a simple design

Complicated designs are expensive for many reasons. If you intend to create a graphic rich site with videos and animations, it’s most likely that your budget will be considerably stretched. In addition, busy designs with too much graphics are not always friendly towards slower internet connections. Therefore, it’s best to settle on simple designs that aren’t overcrowded with too many graphics. They are cheaper to design while being friendly to generating traffic.

2. Choose the right platform

With a massive choice for website platforms, you can make your pick without much hassle. However, the difficult part is to pick a platform that you are comfortable with using. Not every one of us is a web developer and it’s important to settle on a platform that allows you to make changes without having to write code. Platforms such as WordPress is well known to allow website owners to update blogs, images and content on other pages without having to rely on a developer.

3. Optimise your site before completion

What most website owners neglect at the website design stage is search engine optimisation. Unless a website is properly optimised from the start, it could be rather costly to make changes later on. Most SEO services providers will request you to add more content to a website, add Alt tags to images as well as to add keyword rich titles and descriptions. This is why you need to do bit of research and to add SEO friendly elements at the designing stage.

You don’t necessarily have to skimp on any important elements on your website to stick to the budget. Instead, you can simply omit the unnecessary elements to create a fully functional website with all the right features and facilities. Choosing an affordable website design company who will also offer a great website with on page SEO setup will help you get established faster and cheaper.

Farhan Fawzer is a Sri Lankan SEO Specialist and Online Marketing Consultant.

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