SEO Services in Sri Lanka

Search Engine Optimization (SEO) is a digital marketing technique that involves optimizing websites and web pages to rank higher in search engine results pages (SERPs) for targeted keywords. SEO has become a crucial part of digital marketing, as it helps businesses to increase their online visibility, drive more traffic to their websites, and generate leads and sales.

SEO Services in Sri Lanka
Sri Lanka has been experiencing significant growth in the digital marketing industry over the past few years. Many businesses in Sri Lanka have recognized the importance of SEO in improving their online presence, and as a result, there has been a high demand for SEO services in Sri Lanka. In this article, we will discuss the importance of SEO in Sri Lanka, the benefits of SEO services, and the role of SEO experts and specialists in Sri Lanka.

Consult an experienced and expert Sri Lankan SEO Specialist to audit your website & analyze for common SEO issues for FREE (Yes, at no cost). 

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Importance of SEO in Sri Lanka

Sri Lanka has a rapidly growing economy, and many businesses are looking to expand their customer base and reach new markets. With the increasing use of the internet and the widespread availability of smartphones, consumers are now searching for products and services online. Therefore, having a strong online presence has become critical for businesses to succeed in Sri Lanka.

SEO plays a crucial role in helping businesses to increase their online visibility and attract more customers. By optimizing their websites for search engines, businesses can rank higher in SERPs and be more easily found by potential customers. This can lead to increased website traffic, more leads and sales, and improved brand awareness and credibility.

Moreover, SEO can help businesses to target specific audiences by optimizing their websites for relevant keywords. For example, a business selling luxury watches in Colombo can optimize its website for keywords such as “luxury watches in Colombo” or “high-end watches in Sri Lanka.” By doing so, the business can attract more targeted traffic to its website and increase its chances of converting visitors into customers.

Benefits of SEO services in Sri Lanka

SEO services can provide many benefits to businesses in Sri Lanka. Some of the key benefits of SEO services are:

  • Increased online visibility: SEO can help businesses to rank higher in SERPs, making them more visible to potential customers who are searching for products or services related to their business.

  • More website traffic: By increasing their online visibility, businesses can attract more website traffic, which can lead to more leads, sales, and revenue.

  • Improved user experience: SEO involves optimizing websites for both search engines and users, which can lead to a better user experience for visitors to the website.

  • Competitive advantage: Businesses that invest in SEO can gain a competitive advantage over their competitors who are not investing in SEO.

  • Cost-effective: SEO can be a cost-effective marketing strategy, as it can provide long-term benefits without requiring a significant investment in advertising or other forms of marketing.

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SEO Expert in Sri Lanka

An SEO expert is a professional who specializes in optimizing websites for search engines. SEO experts have a deep understanding of how search engines work and can help businesses to improve their online visibility, attract more traffic to their websites, and generate leads and sales.

In Sri Lanka, there are many SEO experts who can provide high-quality SEO services to businesses. These experts have a strong understanding of the local market and can help businesses to target specific audiences and achieve their marketing goals.

However there are only a few experts with more than a decade of SEO experience and exposure. 

SEO experts in Sri Lanka can provide a wide range of services, including:

  • Keyword research: SEO experts can help businesses to identify relevant keywords that can be targeted to improve their online visibility.

  • On-page optimization: SEO experts can optimize the content and structure of a website to make it more search engine-friendly and improve its rankings in SERPs.

  • Off-page optimization: SEO experts can help businesses to build high-quality backlinks to their website, which can improve their rankings and increase their online visibility.

If you need SEO services in Sri Lanka Call or WhatsApp me or fill up the simple contact me form and submit.

Latest updates on SEO
May 11, 2015Online Marketing / Search Engine Optimisation / SEO / Web TrafficWithin one second of landing on your website first impressions are made. You have the next 3-5 seconds to capture the interest of visitors to convince them to stay long enough to determine if you might be the firm that can help solve their problem and/or improve their life. When was the last time your website had a check up? Be sure your homepage communicates who you are, what you do and whom you serve. Your headlines, your tagline, the text and keywords you use should combine visually with the photos and videos to convey this message. Critical information needs to be “above the fold,” meaning a visitor does not have to scroll to see it. Graphics and contact form that start above the fold does encourage people to scroll to see the rest. The top right corner is a top-viewed location of a homepage that can be used to attract eyeballs and prompt action. Do you want people to call you? If so, this is the ideal place for your phone number. Does your website help build trust? People want to do business with people they trust. Stanford conducted the Web Credibility Guidelines study to see what generates trust online. They found that seeing real people behind the organization and highlighting their expertise and credentials are big factors. Visitors will contact you when they know, like, and trust you. Help connect with website visitors know and trust you by taking extra care with the “about us” page and the hotel or business profiles. Provide more than just your experience and years in business. This is your opportunity to tell people what you want them to know about your business be it a hotel or travel services. Sharing the company’s history and showing that there are great people on your team takes some of the mystery out of booking a hotel room or submitting an inquiry. Is it easy to find information on your website? You want to make it easy for visitors that come to your site to find the information they want and to view pages you want them to see. Is the navigation on your site clear? Is it easy for people to find the pages that help them understand the significance of what you do? Tabs should use terms the general public use and understand not legal terms. Long paragraphs are not user friendly. Use bullets that link to a page or section that discusses that term or area of practice. Bold, highlighted and underline text helps the visitors and the search engines determine what is most important on the page. Make it easy for people to land on the page of interest and make sure people see the information you want them to see. Implement steps today to improve your website with SEO. Regardless of your efforts to optimize your site and make sure it is seen, if people don’t like your website they will not contact you. [...]
December 9, 2012Google / Search Engine Optimisation / SEO TipsHello Everyone, The days we used to simply add our target keywords to the websites title and meta tags and expect search engines to rank us on top for those search terms are long gone. There are much more and the best part is that every new technique that are deployed by SEO specialists in order to rank well for keywords, sooner or later gets discovered by Google. People think SEO is dead but the day SEO will is the day Search Engines no longer exist. 2013 is just around the corner and with a lot going on in the past few months in the SEO industry, updates including panda, penguin & EMD to name a few. Some of the important aspects to focus on include: 1. Forget about Search Engines and focus on potential visitors to your website. 2. Onsite optimisation with users in mind keep it relative and relevant – Do not stuff keywords or copy content. 3. Do not submit link to FFA (Free For All) directories and try to have links only from reputable and related sources. 4. Try to use keyword variations and not exact keywords when linking back. 5. Build a reputable brand first before targeting high competitive keywords. 6. Keep a close eye on CTR (Click Through Rate) on Google Analytics to identify your best performing pages and keep improving. 7. Build a reputable Author bio on Google+ profile 8. Create Google+ business for your business/brand (It is as important as having a website for a business) 9. Get involved in Googleplus communities Matt Cutts, the head of Google’s web spam team would agree with me as Google take steps to improve the quality of search, to give users a better search experience, it is our responsibility, not to spam as responsible SEOs. Merry Christmas and Best Wishes for a Happy New Year! [...]
November 7, 2019Online Marketing / search engine optimization / SEO / Web Design / Web Development / Web TrafficWith the increasing popularity of online stores the demand for E-commerce web development services are increasing as well. Since the invention of online shops people are switching from visiting shops or department stores to purchasing goods and services online. At the time of introducing online shopping no one expected a huge growth in online shops. However E-Commerce web development services in Sri Lanka has made online business popular and has reduced the number of customers physically visiting stores to do business. You can now be at the comfort of your home and purchase your favorite product online. An effective E-Commerce web development service will provide you with the following advantages. We as a Sri Lankan E-Commerce web development services provider will assist you with a well organised design that will have a deep impact over visitors compared to other E-Commerce websites such as Daraz, Ikman.lk etc. At the early stages of E-Commerce websites, they used to attract a lot of visitors but with the growth of E-Commerce it is becoming hard to attract enough visitors to the sites. This is mainly due to all online shops being filled with the same type of design and information which led the online customers into confusion. There was no distinguished difference between the sites. Our Sri Lankan E-Commerce web development service can provide you with a bespoke design with search engine optimized (SEO) content that will make your E-Commerce site stand out from your competitors. An effective E-commerce web design will include necessary information about products in a detailed description. It will also have a customized design that will leave a deep impact on the visitor. As in any web application you will have to be concerned about the security of your E-Commerce website. Our web development service will ensure that your customer’s online transactions are direct through a secure payment gateway and will ensure that the monetary data of the customer cannot be hacked by a third party.Our E-Commerce web developers will design your E-commerce website in a way that, it would be easy to navigate and attract visitors repeatedly. It will help you to increase traffic to your website. Since it would carry the required information about your products it will also provide proper navigation in your site for the visitor. These features will enable you to attract and increase traffic to your E-Commerce website. Increased traffic will definitely increase more revenue. If your E-Commerce website is designed to manipulate your customers in purchasing more and more products online it will definitely bring in more revenue to your business. This will enable to achieve your ultimate goal in day to day business. Therefore make sure that you hire a Sri Lankan E-Commerce web development service to achieve the same. [...]
February 21, 2014Web TrafficWhen you take a video of stuff that grabbed your attention or something that you would like to preserve a memory of, what do you do? You’ll save them or you publish them online. You are able to take advantage of these uploaded videos to benefit your web page with the improved amount of site visitors it can potentially provide. How will you do it, you ask? It is actually rather simple. In several websites where you’ll be able to post your video, you can put texts in a description of the video. When you place information inside a description, do not forget to position a link or a signature in the end with the description field so that when people read it, they’ll see a web link that they may check out. There is practically always an individual who will have a curiosity to find out what is inside of that hyperlink. On video web pages, there are commenting fields. You have the ability to switch on the opportunity for feedback or you are able to disable the function. If you’re a clever SEO marketer or perhaps a writer, you will allow the responses so you are able to have a interaction with the targeted traffic in a comment yourself. In the comment field, do not forget to include a backlink to your web page. Again, this will help to increase visitors to your web site. On the video you have created, you may also put in simple or overt texts to invite readers to follow the link on the description box. This will likely catch the interest of viewers of your video clip. The main element is publicity. If you do not put in links, you will not get that much targeted traffic. Bear in mind that there are numerous ways to generate targeted visitors to your web site. Be creative with your ways on how to increase exposure. Discover the right locations to perform your marketing and SEO services. The most beneficial thing about the world wide web is that the possibilities are endless! Keep in mind that there are various methods to build targeted visitors to your web site. Be resourceful with your methods on how to enhance exposure. Discover the proper locations to do your marketing and SEO services. The best thing about the online world is that the probabilities are unlimited! [...]
January 13, 2011Colombo / Google / Sri LankaThe start of this year has been very different to the ones before in many ways. One of the differences is that the warm days of Colombo have been suddenly stolen by the cold weather. How many of you are enjoying the Nuwara-eliya like climate in Colombo? I really love the present weather, so enjoy while it lasts. I’m tired of the wrong predictions from the Met Department, so I  get my temperature update from Google. Don’t need to wait for the hourly news update on the Television or Radio. Want know how to get the current temperature and forecast of world cities including Colombo instantly, just go to Google and type in “weather (name of city)” and enter. Eg. weather colombo, the present temperature and forecast of Colombo is displayed in a flash. The temperature in Colombo dropped to 18.8 Degrees C (65 Fahrenheit) on the 13th of January 2011. It is the lowest in 61 years, the last time it happened way back in 1950. Meanwhile, on the same day the temperature in Nuwara Eliya (typical little England) dropped to 7.9 Celsius and the eastern part of the island, Batticaloa, recorded 16.9 Celsius. By Farhan Fawzer SEO Sri Lanka online services [...]
November 5, 2010XML SitemapToday lets take a look at Sitemaps and how to submit them to Google. A Sitemap is an XML file that contains the URLs of all the web pages in your site. You create this file and submit it to Google so that Googlebot will read it. You can specify certain parameters in the file such as the location (URL) of your web pages, when they were last modified and how frequently the pages are updated It is important from a SEO’s point of view to tell Google where all of your web pages are, so you can improve your website visibility in their index. Submitting a Sitemap to Google may improve your rankings by getting an unlinked or deeply linked page into the index that wasn’t previously. It is worth to create an XML Sitemap for Google, if you are concerned about search rankings and SEO. There are a number of sites where you can generate a free XML Sitemap. The following steps will take you through to create and submit a Sitemap of your own. Firstly, you need to have a list of your websites URLs. Visit www.xml-sitemaps.com nothing to worry about it is 100% free. Type your websites URL and hit the submit button and your XML Sitemap will be generated.  Once you have your Sitemap you must now submit the Sitemap to Google. Visit www.google.com/webmasters/sitemaps/login and login with your Google account. Don’t have one? Don’t worry – that’s free, too. Don’t forget to update your Sitemap if you change the URLs or add new pages to your site. Hope you found this information useful Happy SEO By Farhan Fawzer SEO Sri Lanka online services [...]
February 28, 2011Online Marketing / regularEmail marketing is one of the cost effective and time saving methods to market your products and services. As much as the ease you experience with it there are some steps you would have to consider before starting off a campaign. These guidelines will help you achieve your target and bring you more business as expected. One of the most common issues that any Email campaign can face would be the respective Email being marked as spam. Recent studies have proved that people now do not consider spam as unsolicited email but it is simply the email they do not want to read. To avoid this you have to follow a simple step where you give the option for your consumers to subscribe for your marketing emails on your website. Do not forget to mention that their contact details would not be shared with anyone. This will help you build a target audience for your campaign. You should also use a transparent email ID when sending out emails. Rather than using admin@yourcompanyname.com you can use nameofaproduct@yourcompanyname.com  where as it will not be marked as spam. Then the subject line you will have to type in something that would interest your clients, like special discounts or newest products. Stop using abbreviations, slang and hyperbole. You may check your spam emails and get an idea on how you could improve the appearance and language of your marketing email. Images should be used moderately but should not include high resolution images which would take a long time to load and remember to label the images you have added. Sometimes users disable images from being displayed. By labelling your images your client would get to know on what they are missing and they would check on your email. A call-to-action should also be included in your email campaigns which would give the client a chance to get involved. Your marketing email should carry a message that would ask the viewer to reply to the email, visit your website etc. By personalising your marketing email you can make it look very important and appear to know the customer personally. Many online marketing campaigns ignore this but adding an appropriate greeting and ending the email with a signature can add a lot of value and trustworthiness to your correspondence.  You should also remember to include your contact details in every marketing email, giving your client an option to contact you by various methods. Include a message that requests your client to add you as a contact in their contact list to keep them updated and not to miss out on upcoming offers. This is another method that you can save your marketing email being marked as spam. Do not include attachments as most of the time your email would not have the expected open rate. Many people do not open email with attachments to safe guard their computers from potential viruses. Remember to include an option to unsubscribe as well. [...]
July 10, 2011SEO Sri Lanka / SEO TipsNow, this comes from back in 2011. 1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow. 2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. 3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link. 4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR. 5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches. 6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines. 7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link. 8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches. 9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images. 10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name. 11. Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if https://farhanonline.com is your preference, then http://farhanonline.com should redirect to it. 12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to https://farhanonline.com and internal links go to https://farhanonline.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain. 13. Frames, Flash and AJAX all share a common problem – you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results. 14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned. 15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site. 16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers. 17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you. 18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you. 19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text. 20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings. 21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer. 22. When optimizing your blog posts, optimize your post title tag independently from your blog title. 23. The bottom line in SEO is Text, Links, Popularity and Reputation. 24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking. 25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you. 26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both. 27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold. 28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines. 29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links. 30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors. 31. Give them something to talk about. Linkbaiting is simply good content. 32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once. 33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present. 34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily. 35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content. 36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket! 37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description. 38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images. 39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc. 40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap. 41. There are two ways to NOT see Google’s Personalized Search results: (1) Log out of Google (2) Append &pws=0 to the end of your search URL in the search bar 42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight. 43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it. 44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL. 45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search. 46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account. 47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few. 48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query. 49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words. 50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts. 51. Add viral components to your web site or blog – reviews, sharing functions, ratings, visitor comments, etc. 52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore. 53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much. 54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps. 55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site. [...]
September 3, 2013GoogleIn recent times we have seen regular algorithm updates by Google, in order to serve the users with the best possible results for their search query. The continuous and unconfirmed updates have made webmasters and SEO’s jobs very hard. However, it is not likely that Google is going to make it any easier to rank higher on their search engine, meanwhile Google’s Matt Cutts and the web spam team are taking spammers very seriously. We all know and most of us do get emails (especially SEO quotes) from various individuals and SEO companies promising higher rankings on Google, even Matt Cutts of Google received such an email, which states: I was on your website www.google.com and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms. This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO. I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish? Regards, XXXXXX XXXXX And another email: I would like to extend our knowledge to your audience in the form of a uest post . This post will be written by a college educated writer fluent in English. To recap we will provide 100% original guest post with statical data and studies from professional writers. Matt’s rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical. [...]
October 2, 2015Online Marketing / PPC / Search Engine Marketing / Search Engine Optimisation / SEO / Web Design / Web DevelopmentThe basic step in internet marketing is setting up your website. In order to properly execute the numerous strategies associated with web marketing, which include a roster of SEO and SEM techniques, you need to have a place in the vast World Wide Web. You must understand, though, that it is crucial to make a good website that will effectively reel in your target audience and establish yourself in the tough online marketing arena. Know your audience First and foremost, you should tailor the contents of your website by defining your target audience. You cannot risk being too general when it comes to internet marketing. Even if you have a non-niche business, you still have customer needs that will likely fall under your category. You must understand the nature of your business in order to define your target audience. There are also several factors you need to keep in mind, which include gender, age, income, location and others. If you’re looking to create a SEO friendly website make sure you follow the above tips or consult an expert in the field. [...]